IVECO renames to IVECO Group and launches new logo
In the lead-up to its spin-off from CNH Industrial in early 2022, IVECO has renamed to IVECO Group, and unveiled an innovative new logo that showcases the eight brands under the Group’s ownership.
A new On-Highway reality takes shape as a global organization tasked with safeguarding, supporting and bolstering eight unique, yet unified brands. This is the new Iveco Group and the unveiling of its logo is a further step towards the completion of the spin-off of this business from CNH Industrial N.V. (NYSE: CNHI / MI: CNHI), which occurred this January.
Representing this reality is its own institutional logo which depicts Iveco Group as the holding company. With a light and understated design, it places the importance on the brands which it houses and pays homage to their rich and shared heritage, clearly delineating a forward trajectory for all of them, together. A name that accounts for the long journey these industrial businesses have come up from, starting in 1975 with the formation of the Industrial VEhicles COrporation.
Below the logo is the trickle down of the brands spread across one horizon. At the centre of the Group are the beacon businesses: IVECO, a pioneering commercial vehicles brand that designs, manufactures and commercializes heavy, medium and light duty commercial vehicles and FPT Industrial, the core of the Group which powers its sister brands’ products with its advanced engines and transmissions and remains a global leader in providing its vast array of powertrain technologies to customers in agriculture, construction, marine, power generation, and commercial vehicles alike.
Alongside them on the frontline are premium and mass-transit bus and coach brands IVECO BUS and HEULIEZ; Iveco Defence Vehicles for highly-specialized defence and civil protection equipment; ASTRA, a global expert in large scale heavy duty quarry and construction vehicles; the industry-reputed firefighting vehicle and equipment manufacturer Magirus; and finally, but strategically sat at the top of the tail is IVECO CAPITAL, the financing arm of Iveco Group which supports them all. The Financial Services division will in fact serve as the cornerstone of Iveco Group’s new business models, especially in the area of alternative power.
The related, original press releases can be found here and here.
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